sell your own home without an agent

Sell Your Own Home.
Save $20K+ In Commission .

Everything you need to sell your property yourself, from listing to settlement. Go live from $900.

Listed on realestate.com.au & Domain.
14-day money-back guarantee.

realestate.com.au Domain

Built by licensed agents

Selling without an agent can feel daunting.

Licensed agents built this, So it no longer is.

Our co-founders spent 25+ years inside the real estate industry, ran over 2,000 auctions, and are licensed in every Australian state. Then they built the platform to make selling simple and stress-free.

The Unreserved founding team
How it works

Sell your home privately.

No agent. No commission. Four steps from listing to settlement, and you keep what an agent would have charged.

A modern Australian home sold privately with Unreserved
1

Create your listing.

Add your details, photos and campaign info through the platform. It takes minutes, not weeks of agent meetings.

2

List on realestate.com.au & Domain.

Your home reaches the same buyers an agent would, on the portals that matter most.

3

Manage offers.

Track each enquiry, inspection and offer in one place. The platform handles the admin, scheduling and follow-ups.

4

Sell. Keep the difference.

No commission cheque to an agent at settlement. On a $1.2M sale, that’s $24,000–$36,000 you keep instead of paying away.

Pricing

One flat fee. Keep everything else.

Most sellers use Unreserved Lite. Pick an option and see what you’d save against a traditional agent.

You get the tools an agent uses: a listing on realestate.com.au & Domain, professional copywriting, AI pricing and online auction tools, plus four licensed-agent consultations. You run the enquiries, inspections and offers.

The same toolkit as Lite, at our lowest flat fee. Your home goes live on Domain plus partner portals, with professional copywriting, AI pricing, online auction tools and four licensed-agent consultations. The one difference: no realestate.com.au listing. You run the enquiries, inspections and offers.

Everything in Lite, run for you. A dedicated campaign manager handles the photography and buyer enquiries, then negotiates and guides you to settlement. Full service, still on a flat fee.

Start without spending a cent. Build your listing, add an AI knowledge base that answers buyer questions, and preview what buyers will see, all in private. Publish to the market when you’re ready.

Savings calculator vs Unreserved Lite
Property price$1,200,000
Agent commission2.5%
Agent marketing$6,000
Traditional agent2.5% + $6,000 marketing $36,000
Unreserved Liteone flat fee $900
You keep $35,100
vs agent commission97% cheaper

Estimate only. Agent commission and marketing vary by agency and campaign. Every Unreserved plan is one flat fee.

14‑day money‑back guarantee No lock‑in contracts Licensed real estate agents on call

Our Mission

To make it easier and more affordable for Australians to sell their homes.

The truth about selling

Selling your home isn’t as complicated as agents make it sound.

Strip away the jargon and a strong result comes down to four things: presentation, price, the right buyers, and clean execution. Having sold thousands of homes, our team know how to get all four right.

Thousands of owners sell their own home each year
95% of buyers come from the major portals
One flat fee no commission, no hidden costs

Why we built Unreserved

“Successful campaigns leave clues.

Ben Williams Jimmy Messis The founders of Unreserved

Our founders have been involved in thousands of sales across their careers, and these are the key insights.

01Presentation

More buyers, from the very first look.

Your listing is your home’s shopfront, and almost every buyer sees it before they ever see your door. We help you get presentation right: styling, small fixes, and the pre-sale improvements worth doing (and the ones that aren’t).

The resultStronger first impressions mean more enquiries, and more enquiries mean more inspections booked.

A beautifully styled, light-filled living room ready for the listing
02Price

A price that makes buyers compete.

Price it right and buyers come early and compete. Overprice it and the home sits, goes stale, and often sells for less. Our AI valuation reads current market data and comparable sales to give you a price backed by real market evidence.

The resultEarly competition is what pushes your final price up, instead of a stale listing that drifts down.

Unreserved AI valuation result on a mobile phone
03The right buyers

Serious buyers in. Wasted spend out.

95% of buyers come from the major portals, so that’s where you go first. Your home lists on realestate.com.au and Domain, then we sharpen the aim: the right buyer profile, relevant buyers’ agents, and marketing spent only where it converts.

The resultMore qualified buyers through the door, and none of your budget burned on the wrong audience.

Buyers viewing a home at an open inspection
04Execution

Turn momentum into a signed contract.

Once the interest is there, speed decides the result. Too many deals fall over while everyone waits on paperwork. We keep it moving: contracts ready to sign in minutes, and online auctions that turn interested buyers into competing ones.

The resultFewer deals fall over, and buyer competition holds right through to the signed contract.

A real result

Sold privately. Full asking price. 14 days.

All four things, on one sale. 5 Kelly Street, Harlaxton QLD was presented well, priced on the evidence, put in front of the right buyers, and exchanged fast. It sold privately for its full asking price of $670,000 in 14 days, with no agent commission. The seller kept what would have gone to an agent.

5 Kelly Street, Harlaxton QLD 4350 3 bed · 1 bath · 2 car

14days to sold
100%of asking price
$0agent commission
01 Presentation

Styled and photographed to stop the scroll on day one.

02 Price

Set on comparable sales, priced to sell, not to sit.

03 Right buyers

Listed on the major portals, in front of real local demand.

04 Execution

Contract ready, signed fast, full price, in 14 days.

Why sellers choose Unreserved over a basic listing site.

You get the reach, the tools and the licensed support of a full agency, on one flat fee. A listing site gives you the ad and leaves the rest to you.

Major portal exposure

Your home goes live on realestate.com.au and Domain, where the buyers already are. A basic listing site puts you where almost nobody looks.

A system, not just an ad

Manage every enquiry, compare offers side by side and follow up each buyer from one place. A listing site stops at the ad.

Licensed support when you need it

Licensed agents step in for the negotiation and the contracts when you want them. You get the expertise without the full commission.

Full visibility

Track buyer activity, inspection requests and offers as they land. You see everything the moment it happens and stay in control to settlement.

$32,400 · Mosman, NSW $28,900 · Noosa, QLD $24,600 · Cottesloe, WA $19,800 · Glenelg, SA

Australian vendors paid $10 billion
in real estate commission last year.

Most of it unnecessary.

Unreserved. Flat fee. Keep what's yours.

COMMON QUESTIONS

Before you click "Get started."

The questions sellers ask us most. Quick, plain answers.

What does it cost to sell with Unreserved?

Unreserved uses simple flat-fee packages, starting from $900. You do not pay a commission at settlement, which means you keep more of the sale price.

Can I sell my house without an agent?

Yes. You can sell your home without a traditional agent, provided the right legal documents, pricing, marketing and buyer communication are in place. Unreserved gives you the tools and support to manage the sale yourself.

Will my listing appear on realestate.com.au and Domain?

Yes. Your property can be listed on major property portals including realestate.com.au and Domain, along with selected partner sites.

Can I advertise on realestate.com.au without an agent?

Yes. Unreserved helps homeowners access major property portals without appointing a traditional selling agent.

Is the AI valuation actually free? And accurate?

Yes. The valuation is free and uses comparable sales, local market trends and your property details to provide a practical price band. It is a starting point, not a formal bank valuation.

Can I sell privately, by auction, or by reverse auction?

Yes. You can choose the sale method that best suits your property, timeline and market conditions.

Do I still need a solicitor or conveyancer?

Yes. Your solicitor or conveyancer prepares the contract, vendor statement and settlement documents. Unreserved supports the sale process, but does not replace legal advice.

Questions? We have answers.

Talk to a human. We're a small team, so sellers usually get me directly.

See what your home could sell for.

Free AI valuation. 90 seconds. No card, no obligation, no agent will call.