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Field reports, market data, anti-commission essays. Plain English, no agent spin.

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Modern open-plan living and dining area of an Australian home

Australia · 10 min read

The best way to sell your home without an agent in Australia (2026 guide)

Every way to sell your house privately, without an agent, in Australia: what each costs, the legal steps in your state, and how to choose.

Ben Williams · Updated October 2026

The archive

Every article.

State Guides · 22 min

Selling a House Privately in Western Australia (WA & Perth): Complete Guide for 2026

I have spent 15 years in this industry and called over 2,000 auctions. In that time I watched the agent's job get easier and the commission stay the same. On a median Perth house

Ben Williams · 3 July 2026

Selling guide · 10 min

State of the Australian Property Market: What the Latest Data Means for Sellers

Update, 1 October 2026: On 30 September the Reserve Bank lifted the cash rate to 4.60%, its fourth rise of 2026. The rate outlook in this article reflects what lenders and economists were saying

Ben Williams · 1 July 2026

Selling guide · 20 min

The Most Common Legal Mistakes Home Sellers Make in Australia

Selling a home is one of the largest financial transactions most Australians ever make. It is also one of the most heavily regulated. Behind the photos, the open homes and the offers sits a

Ben Williams · 25 June 2026

Selling guide · 5 min

Instant house valuation: how online estimates work

Before you call an agent, you can get a defensible read on what your house is worth in about a minute. An instant house valuation reads the same comparable sales a professional uses, then

Ben Williams · 22 June 2026

Selling guide · 13 min

Selling House Signs: Do They Still Work and What Goes On One?

Most sellers assume the property for sale sign is a relic. The market moved to realestate.com.au and Domain years ago, so a board on the lawn feels like something from the era before smartphones.

Ben Williams · 22 June 2026

Selling guide · 16 min

Real Estate Advertising Costs: What Sellers Pay in Australia

Most sellers walk into a sale thinking about one number: the agent's commission. Then a second bill arrives before the campaign has even started. Almost every seller flinches the first time they see real

Ben Williams · 19 June 2026

State Guides · 20 min

Selling a House Privately in Sydney (NSW & Sydney): Complete Guide for 2026

Learn how to sell a house privately in NSW. Legal requirements, valuation, contracts, marketing, costs and the complete private sale process for Sydney.

Ben Williams · 19 June 2026

Selling guide · 14 min

Legal Fees for Selling a House: What You’ll Pay

Legal fees for selling a house run $500 to $3,000 plus disbursements. See conveyancing costs by state, what you pay for, and how to compare quotes.

Ben Williams · 18 June 2026

State Guides · 16 min

Selling a House Privately in Queensland (QLD & Brisbane): Complete 2026 Guide

The complete 2026 guide to selling a house privately in Queensland: seller disclosure, contracts, pricing, marketing, settlement, and how to keep about $30,000 in commission.

Ben Williams · 17 June 2026

Selling guide · 6 min

The real cost of preparing a home for sale (and what it returns)

What prep actually costs in Australia, which spends earn their return, and the one selling cost you can delete entirely.

Ben Williams · 16 June 2026

Market Data · 4 min

Victoria just made agents publish your reserve price. Here’s what changes.

From 1 October 2026, Victorian agents must publish your reserve price at least seven days before auction, and can't move it on the day. The Australian-first law that kills underquoting, explained by a founder who ran 2,000+ auctions.

Ben Williams · 4 June 2026

FSBO vs Unreserved · 4 min

Every broker industry has been disrupted. Except real estate.

Stockbrokers, mortgage brokers, travel agents: every broker industry got levelled the moment technology removed the information wall. So why are Australians still handing over $20,000 to $30,000 in commission to sell a home?

Ben Williams · 4 June 2026

FSBO vs Unreserved · 3 min

How to Sell Your Home Without Paying Outrageous Commission Fees

Before you hand a traditional agent tens of thousands in commission, here's how a flat fee plus AI valuation keeps that money where it belongs, with you.

Ben Williams · 2 June 2026

Market Data · 5 min

The job real estate agents are paid for stopped existing around 2015. The fee structure didn’t get the memo.

Every function on the traditional agent's job list has been replaced, automated, or commoditised, most of them by tools the agent is paying a subscription to use. So what, exactly, are you still paying 2% for?

Ben Williams · 28 May 2026

Market Data · 6 min

I listed my own home on Unreserved. Here’s what Week 1 actually looked like.

I'm the founder of Unreserved. I'm also, this month, a vendor. My home in Cape Schanck went live last week. I'm running my own platform on my own house, in public, and writing the

Ben Williams · 17 May 2026